Sanrio characters get new AS KNOW AS plus hoodies
Hello Kitty, Pompompurin, Cinnamoroll and Kuromi get fluffy embroidered Wzip hoodies launching in Japan on 16 October.
Sanrio’s Hello Kitty, Pompompurin, Cinnamoroll and Kuromi are getting new Wzip sweatshirt hoodies from AS KNOW AS plus, with a launch planned for 6pm JST on 16 October. 1
Four character hoodies
The collaboration includes four hoodies, each themed around one of the Sanrio characters. The designs use fluffy embroidery and glittering logos, with a double-zip front and a small original label on the pocket. 1
The Pompompurin version, pictured above, comes in navy. The other colour choices are ivory for Hello Kitty, oatmeal for Cinnamoroll and black for Kuromi. Each hoodie is a unisex free size and costs ¥5,390 including tax. 1
Where to buy them
The collection will go on sale through ZOZOTOWN, Rakuten Fashion and AS KNOW AS plus stores across Japan from 6pm JST on 16 October. The source report does not confirm international availability. 1
The release follows Sanrio’s 2026 character popularity awards, where Pompompurin took first place, followed by Cinnamoroll, Pochacco, Kuromi and Hello Kitty. 1
Our opinion
This is a straightforward character-fashion collaboration, but the designs have a useful bit of restraint: the embroidery and glitter logos make each hoodie recognisable without turning the whole garment into noisy all-over branding. Pompompurin’s navy version is the strongest of the four visually, while the unisex sizing gives the collection a broader audience than a purely novelty-led drop.
The catch is availability. With no international launch confirmed, fans outside Japan may have to rely on import routes, and the ¥5,390 price is before any overseas shipping or fees. Still, for Sanrio fans who want something wearable rather than a purely decorative collectible, these look like a sensible autumn release.