Chibi Maruko-chan teams up with LOWRYS FARM for 18-item collaboration
Chibi Maruko-chan and LOWRYS FARM will launch 18 clothing and lifestyle items across Japan from 31 October, including family-friendly designs and character goods.
Chibi Maruko-chan (ちびまる子ちゃん) is teaming up with LOWRYS FARM for the franchise’s first collaboration with the fashion brand, bringing 18 pieces of clothing and lifestyle merchandise to shops and online stores in Japan from 31 October 2026. 1
The range is built around the small, funny moments of Maruko’s everyday life, with designs intended to work for both children and adults. The line includes women’s and kids’ clothing alongside bags, pouches, cushions, mugs, coasters and other household accessories. 1
The official announcement highlights matching family outfits as one of the collection’s main ideas. Selected sweatshirts and long-sleeved tops use memorable scenes from the original manga, while the wider range turns the characters’ faces and visual motifs into practical items rather than treating the collaboration as a single piece of fan merchandise.
Among the listed products are lip-cap key charms in four designs, character pouches, an eco-bag with a detachable plush-style pouch, a cushion bundled with a blanket, PVC hair-clip sets and a two-way tote bag. The collection also includes a travel pouch, leggings and a selection of kitchen and homeware items. 1
The official LOWRYS FARM page shows the range’s focus on accessible, everyday goods. It lists products such as the scene-print sweatshirt, kids’ clothing, a face-shaped cushion, a blanket, mugs and tote bags, with prices varying by item and size. 2
The collaboration will go on sale from 10am on 31 October in Japan, with exact shop timings following local opening hours. The launch covers LOWRYS FARM stores, selected LOWRYS FARM KIDS locations and and ST stores. Online buyers can also look to the official and ST web shop, ZOZOTOWN and Rakuten Fashion, although the online listings are expected to appear progressively from the release time. 12
The official announcement says some products will not be stocked at every outlet, particularly selected homeware, sweatshirts and long-sleeved tops. That makes the online shop a useful fallback for fans looking for a specific design, but availability may still vary by item and store.
Our opinion
This is a more convincing character collaboration than a quick logo slapped onto a T-shirt. The collection’s strongest idea is its range: parents can recognise the manga references, children can pick out the brighter character designs, and the household goods give the partnership a reason to exist beyond a single outfit. The 18-item spread also means fans can choose how much of the world they want in their day-to-day life, from a small key charm to a full family outfit.
The main caveat is practical rather than creative. With stock divided between different shops and some pieces excluded from selected outlets, anyone chasing a particular item should check the official listing before travelling. Still, the launch gives Chibi Maruko-chan a neatly judged fashion tie-in that understands the warmth of the series instead of relying only on nostalgia.