Pokémon and Dolly Noire bring Sinnoh streetwear to Pokémon Center

Pokémon and Dolly Noire have teamed up on a new streetwear collection inspired by the Sinnoh region, with the range now listed through the official Pokémon Center storefront. The collaboration brings characters including Giratina, Dialga, Palkia, Darkrai, Cresselia, Garchomp and Lucario into a fashion capsule spanning T-shirts, shirts, hoodies, shorts and accessories.¹²

What is in the collection

The official Dolly Noire campaign describes the range as a capsule built around clean silhouettes, acid-wash finishes, embroidery and graphic patterns. Its campaign imagery puts Giratina at the centre, while the wider collection reaches across Sinnoh's Legendary and Mythical Pokémon, the region's starter Pokémon and familiar companions.¹

The Pokémon Center listing highlights the Dialga and Palkia Button-Up Top, whose official description places line-art versions of the Temporal Pokémon and Spatial Pokémon across a distressed acid-wash design. The same storefront also lists other pieces from the collaboration, including Palkia clothing and additional Sinnoh-themed apparel.²

Prices vary considerably by item. The source report puts the T-shirts and button-up shirts between $49.99 and $119.99, while sweatshirts and hoodies range from $119.99 to $199.99.³ The official Dolly Noire collection page lists European prices including €150 for a Giratina Hockey Crewneck, €145 for a Palkia Hoodie and €55 for a Giratina T-shirt, although availability and pricing can vary by region.¹

A fashion take on Sinnoh

Sinnoh first arrived in the mainline series with Pokémon Diamond and Pokémon Pearl on Nintendo DS in 2006. The region introduced a large group of new Pokémon, including the Legendary trio of Dialga, Palkia and Giratina, alongside its own lakes, Underground and snowy Mount Coronet routes.³

This collection is not a new game announcement or a remake reveal. It is a licensed fashion collaboration that uses Sinnoh's visual identity as its foundation, with Dolly Noire's Milanese streetwear aesthetic doing much of the reinterpretation. That distinction matters: the appeal here is the design language and the range of characters represented, rather than a new piece of game content.¹²

The collection is available now through the official Pokémon Center website, with further items shown on Dolly Noire's own campaign and collection pages. Regional storefronts may carry different stock, sizes and prices, so shoppers should check the listing for their market before ordering.¹²

Our opinion

This is a stronger Pokémon fashion collaboration than a simple logo placement. The official campaign gives the Sinnoh range a coherent visual identity, while the choice of Giratina, Dialga and Palkia gives the collection a clear centre of gravity instead of treating every Pokémon as interchangeable decoration. The prices place much of it firmly in premium streetwear territory, but the campaign feels designed rather than merely branded, which should make the best pieces more appealing to fans who want clothing with a distinct look.