The Rose of Versailles returns to Tokyu Department Store for Oscar's Christmas
Tokyu Department Store revives its 1975 collaboration with The Rose of Versailles for a Christmas campaign of cakes, gifts, pop-up shops and life-size character panels.
The Rose of Versailles is getting a Christmas collaboration with Tokyu Department Store, bringing Oscar and the series’ lavish visual identity to limited-edition food, gifts and pop-up events across Japan.
Tokyu’s “Oscar’s Christmas” runs from 5 November to 25 December 2026. The collaboration revives a Tokyu and The Rose of Versailles partnership first staged for Christmas in 1975, giving the campaign a striking 50-year anniversary angle rather than treating the series as a simple character licence.
The centrepiece is a special collaboration Christmas cake, available to reserve until 16 December for collection on 24 or 25 December. Customers buying eligible products can also receive one of two original mini shikishi boards, with the design varying by store.
The food line-up extends beyond the cake. It includes Oscar and Marie Antoinette cookies from Andersen, Mellow Witch pound cake, Bern sweets, Henri Charpentier sable biscuits, Premier Saint-Germain’s “Queen’s Red Rose” and other seasonal items. Eligible purchases come with one randomly selected sticker from a set of eight.
The promotion also turns Tokyu locations into temporary exhibition spaces. A The Rose of Versailles print exhibition and pop-up shop runs at selected stores from 12 November to 25 December, offering prints, an art book, acrylic goods and other merchandise. The prints start at ¥35,200, while The World of The Rose of Versailles art book is priced at ¥5,940.
Life-size panels of Oscar, André, Fersen and Marie Antoinette will appear at participating stores from 26 November. Visitors who collect four stamps can receive an original clear file, while a character quiz matches shoppers with one of the four figures and suggests a Christmas cake inspired by that character.
The campaign visual places Oscar at the heart of a rose-framed Christmas design, with Tokyu Department Store branding and the “Oscar’s Christmas” title prominent on the artwork. It is a particularly neat fit for The Rose of Versailles: the collaboration is selling cakes and merchandise, but it is also reviving the series’ own retail history.
Our opinion
The clever part of “Oscar’s Christmas” is its sense of continuity. A routine seasonal tie-in could have leaned only on familiar character artwork, but reviving the 1975 collaboration gives the 2026 campaign a tangible reason to exist. The food, panels and print shop then feel like different expressions of the same idea: letting fans revisit a piece of The Rose of Versailles history while giving new visitors a highly visual Christmas event.
For international fans, the practical limitation is obvious: the campaign is tied to Tokyu stores in Japan and its collection dates are specific. Even so, the combination of archival material, character-focused displays and first-party merchandise makes this more substantial than a short-lived product drop.