Chiikawa Pocket merchandise launches on 24 October
The fourth official Chiikawa Pocket goods range brings bento and shop-themed merchandise to the online store and five Japanese pop-up locations.
The fourth official merchandise range for Chiikawa Pocket launches on October 24, with bento and shop-themed goods arriving through the game's online store and pop-up shops in five Japanese cities.12
What is launching
The range includes seven bento-themed mascots, embroidered trading badges, stickers, towels, bags, clear files and T-shirts. The shop-themed line adds trading acrylic stands, stickers, towels, bags, clear files and T-shirts, with the reported prices ranging from ¥330 stickers to ¥3,630 T-shirts.1
The official Chiikawa Pocket goods store is the online home for merchandise tied to the smartphone game, whose character designs and outfits are exclusive to the app's world.2 Online sales for the new range begin at 11am on October 24, according to the report.1
Five pop-up shops
To mark the launch, pop-up stores are planned for Tokyo, Osaka, Sendai, Fukuoka and Nagoya.1 Shoppers receive an original stamp while supplies last, with additional bags and an in-game autumn home item available when purchases reach the stated thresholds.
Chiikawa Pocket is the first smartphone game based on Nagano's Chiikawa manga, and has been available across 43 countries and regions since March 2025.1 The merchandise range leans into the game's own costumes and motifs rather than simply reproducing general franchise goods.
Our opinion
The bento and shop themes are a good fit for Chiikawa Pocket: recognisable, cute and specific to everyday routines that suit the series. The five-city pop-up plan also gives the launch a little more weight than a routine online restock, although international fans will have to rely on the official store unless a local stockist is announced.
Source note: AnimeAnime supplies the launch details and prices; the official goods store confirms the merchandise property's identity and sales channel.