Kura Sushi and NIJISANJI collaboration starts 30 October

Kura Sushi is bringing a third NIJISANJI collaboration to restaurants across Japan from 30 October, with limited food, prizes and character merchandise tied to three VTuber pairings. The campaign runs until 26 November, although individual items and giveaways can end earlier if stocks run out.

The collaboration features Togabito, Rito Tetsu and Outou. In English-language coverage, the participating NIJISANJI talents are Kenmochi Toya and Fushimi Gaku, Usami Rito and Saeki Itetsu, plus Suo Sango and Todo Kohaku. NIJISANJI is the virtual-liver group operated by ANYCOLOR.

Limited menu items

The campaign's three featured dishes combine each pairing's reported favourites. Togabito's shrimp curry tartare sushi costs ¥230, while Rito Tetsu's yurinchi sushi also costs ¥230. Outou's peach-mango frappe is ¥400. Kura Sushi says the items will be sold from 30 October to 26 November, with prices varying by restaurant and sales ending when planned quantities are exhausted. The dishes are not available for takeaway.

Prizes and purchase gifts

The table-top Bikkura-Pon lottery will offer 18 prizes across three six-item ranges: marker charms, can badges and erasers. Customers can enter after putting five finished plates into the restaurant's collection slot, while mobile orders can also qualify through eligible side-menu purchases.

Spending at least ¥2,500, including takeaway purchases, unlocks a first-come gift while stocks last. The first wave, from 30 October, is a set of six A3 clear posters. A second wave begins on 13 November with four two-way outing coasters that can also be used as rubber charms. Delivery platforms and Kura Sushi's off-premises ordering services are excluded.

Receipt campaign

Kura Sushi's official campaign page says customers can photograph a receipt worth at least ¥2,500 and submit it during the campaign period. Ten winners will receive a complete set containing the first-come gifts and the Bikkura-Pon prizes. Each receipt can be entered once, although customers can submit multiple different receipts.

The official promotional artwork confirms the receipt campaign dates and the NIJISANJI branding. Kura Sushi's page also carries the © ANYCOLOR, Inc. notice and directs readers to the campaign application site. Readers should check the official page for the latest conditions before travelling, because limited stock and restaurant-level availability may change.

Our opinion

This is a strong fan-facing collaboration because it gives the campaign several ways to participate rather than making the appeal depend on one rare item. The three menu combinations provide an immediate reason to visit, while the lottery and purchase gifts give collectors different targets. The important caveat is scarcity: with first-come gifts, limited quantities and no takeaway for the featured dishes, the headline selection may disappear quickly. Treat it as a time-limited event, not a guaranteed shopping list.