Pokemon and Mister Donut announce 2026 winter campaign

What is in the winter campaign

Pokemon’s 30th-anniversary year is getting another Japan-only food collaboration, with Mister Donut announcing its 2026 Winter Pokemon Campaign for 4 November. The limited run brings back the familiar Pikachu-shaped doughnut while adding an Alolan Diglett doughnut, seasonal ring doughnuts and a set of character goods.¹²

The campaign’s theme is a gathering of Pokemon from previous Mister Donut collaborations, led by Alolan Diglett. The main menu includes the fluffy Pikachu doughnut, priced at ¥345 for takeaway or ¥352 to eat in, and the Pon de Alolan Diglett at ¥367 takeaway or ¥374 dine in.¹² The latter combines a chocolate-coated Pon de Ring base with custard, chocolate crunch and a cream-filled choux piece shaped like Alolan Diglett.¹

Mister Donut is also offering a Pokemon-themed angel-and-custard doughnut at ¥237 takeaway or ¥242 dine in, plus caramel-flavoured and white Pon de Wreath doughnuts at ¥205 and ¥209 respectively.¹ A Slowpoke doughnut will follow later, with online reservations opening on 18 November and shop sales beginning on 25 November.¹²

The merchandise side of the collaboration includes two blanket designs and a character glass. The main goods set costs ¥2,200 for takeaway or ¥2,217 for eat-in, and includes two Pokemon doughnuts, one Pon de Wreath, a blanket and an original paper bag. A children’s goods set costs ¥1,180 takeaway or ¥1,191 eat-in and swaps in one large character glass.¹

Reservations begin through Mister Donut’s online ordering service by region: eastern Japan on 27 and 28 October, followed by western Japan on 29 and 30 October. Collection runs from 2 to 6 November, while general shop sales begin on 4 November. Mister Donut warns that products and goods may sell out, and that some shops may not participate.¹

Our opinion

This is exactly the sort of Pokemon collaboration that works because the menu has a clear lead rather than throwing the whole anniversary catalogue at customers. Alolan Diglett is the memorable new hook, while Pikachu gives the campaign an instantly recognisable centre. The blankets and glass also make the promotion more than a one-and-done doughnut purchase, although limited stock and regional ordering rules mean fans will need to plan rather than simply turn up late.

The important detail for readers outside Japan is that this is a Mister Donut campaign, not a global Pokemon food launch. The official page lists Japanese prices, Japanese regional reservation dates and participating-shop restrictions. For everyone else, the useful takeaway is the character design and merchandise reveal; there is no international availability announcement in the campaign information checked for this report.¹