Pokemon and Pilkul 400 launch 22 packages for 30th anniversary campaign

Pokemon and Pilkul 400 are joining forces for a limited campaign tied to Pokemon’s 30th anniversary, with 22 drink-package designs featuring 51 Kanto Pokemon. The packages will begin rolling out across supermarkets in Japan from 2 November, while the 455ml bottles follow on 3 November. The products will be sold nationwide except Okinawa, while stocks last.¹

The collaboration covers Pilkul 400, Unsweetened Pilkul 400, Pilkul 400 with iron, Pilkul 400 Ca&V and the 455ml Pilkul 400 bottle. The designs feature familiar Kanto favourites including Bulbasaur, Charmander, Squirtle, Pikachu, Gengar and Eevee, alongside Bibarel, whose National Pokédex number is 400 — a neat nod to the drink’s name.²

The giveaway

Nissin York’s “Pokemon and Start a Pilkul Habit! Present Campaign” runs from 1 November to 12 December 2026. Shoppers can enter by photographing an eligible Pokemon package alongside their receipt and uploading the image through the official campaign site. The rules are aimed at Japanese residents, and ordinary non-Pokemon packaging does not qualify.²

There are 1,500 prizes in total. Buying three eligible products enters shoppers for one of 200 Pokemon-design blankets; two products can qualify for one of 300 insulated bags; and one product can qualify for one of 1,000 sticker sets. Entrants can apply repeatedly, but each person can win only once, and each application can select just one prize category.¹

What this means for collectors

The campaign is more than a single promotional bottle: 22 package variations and 51 featured Pokemon give the rollout a built-in collecting angle. The official artwork also shows that the prizes extend the packaging designs into blankets, bags and stickers rather than simply offering standard merchandise.¹

The important limitation is availability. Nissin says the products are limited, and the campaign is only open to purchases made during its stated period. Anyone outside Japan can admire the designs, but the receipt-based giveaway is not presented as an international promotion.²

Our opinion

This is a particularly tidy anniversary collaboration because the product number, the 51 Pokemon selection and the 22 package designs all give the promotion something concrete to talk about. It is still a supermarket campaign rather than a new game or anime announcement, but the range is substantial enough to interest Pokemon collectors — especially if the packaging reaches shops in the promised quantities. The Japanese-only entry rules mean international fans are spectators, though the official artwork should at least make the full line-up easy to browse.¹

The campaign’s official site has the complete eligibility rules, package line-up and prize details. Check those rules before entering, particularly if buying online or combining multiple receipts.²